When it comes to your marketing stack — the list of tools you use in your marketing — a lot of people say that the more you pay the better your marketing will be, which can be an exhausting idea for a startup trying to work with limited resources.
We are here to prove them wrong, Here are 9 marketing tools that will help you boost your marketing for free.
1. Social Media Scheduling: Buffer
when it comes to social media marketing scheduling posts ahed of time is crucial for time-saving. and that is where Buffer comes in, You can batch the social media marketing process: Do all your curating and composing all in one go, then spread those updates out across the next day or week
The forever free plan at Buffer lets you connect a profile from each network (one from Facebook, one from Twitter, etc.) and to schedule ahead 10 posts for each network
2. Design: Canva
Over 2 million people trust Canva to help with creating images for social media, blog posts, and practically any other use you can imagine.
The optimized sizes and built-in templates make it fast and easy to create tall pictures for Pinterest, rectangular ones for Twitter, square for Facebook or Instagram, and any size in between
3. Real-time Analytics: Google Analytics
Google Analytics simply put is a huge, monstrous amount of info, generously given away for free.
In social media marketing, the ease with which you can see traffic from the different networks — (Acquisition > Social > Network Referrals) — is highly appreciated.
4. Website optimization: Hotjar
How are your visitors actually using your website—where they click, how far they scroll, etc. Tools like Hotjar can show you exactly what your visitors are doing, via heatmaps, clickmaps, scrollmaps, and visitor recordings.
5. Twitter management: Crowdfire
One way that many experts recommend to keep your Twitter following count in line with your Twitter follower count is to routinely check to see which accounts are following you back and to remove the ones that aren’t.
6. Blog: Medium
It feels a bit funny to list Medium as a tool (it’s really more of a network or social media site), but when it comes to starting a new blog as cheaply and quickly as possible, Medium can’t be beat.
Many young startups kick off their blog at Medium, where they enjoy a built-in audience from the start and have networking tools to help their content spread.
7. Share buttons: SumoMe Share
Share makes it stupid-easy for your visitors to share your content to their friends, family, and others with built-in social media buttons for your site. The more people share your site and content, the more viral traffic you get.
8. Research: Google Scholar
for researching science-heavy articles and digging into emerging studies, Nothing beats Google Scholar. It limits your search to articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites.
9. Keyword optimization: Google Trends
See what the world is searching for and how interest in concepts has changed over time with Google Trends.
We know how intimidating marketing can be especially for startups under tight budgets, and by showing you these free tools we hope that we proved that with the right research marketing can be made easier and more effective.
To learn more on how startups can break all there challenges with smart marketing check out our ultimate guide to Kuwait startup marketing.